We create value for destinations

Mekong Mini Movie Festival

Chameleon Strategies was a partner in creating the Mekong Mini Movie Festival, a collaborative social media campaign with the goal to promote the Mekong Region and generate engaging content.

The campaign reached over 20 million people on a limited budget and generated a large amount of consumer-generated content for the regional tourism organization to be used in promotional videos.


Experience Mekong Collection

A curation of small responsible an dsustainable tourism businesses in the categories DO, STAY, TASTE, SHOP, TOUR, and CRUISE, EMC has been created to build capacity in the Mekong Region.

Chameleon Strategies created the strategy behind the program, the guidelines, and standards.


A campaign targeted at creating collaboration with all stakeholders provided the Ministry of Tourism with a tool to engage current visitors to promote the destination through social media, creating a cloud of visual content about Mongolia.


Digital Marketing Training

Chameleon Strategies conducted social media trainings and branding trainings in various destinations, including China, Vietnam, Thailand, etc.

Greater Mekong Subregion
Tourism Recovery Communication Plan

After the COVID pandemic, Chameleon Strategies created the Communications strategy for the Mekong Tourism Coordinating Office and the Asian Development Bank to help the destinations to align the post-COVID communication in the region.

Vietnam Tourism Marketing Strategy

Chameleon Strategies created the Marketing Strategy 2020 – 2025 for Vietnam with a detailed action list and suggested programs.