Team
Chameleon Strategies, driven by a committed group of professionals, takes advantage of its virtual network comprising a growing, vibrant community of experts - lead by Jens Thraenhart.
Jens Thraenhart, Founder & President
Based in Vancouver and Beijing, Jens Thraenhart, founded Chameleon Strategies back in 1999, in addition to being Executive Partner of its China division Dragon Trail and Editor-in-Chief of ChinaTravelTrends.com. He is one the most recognized and accomplished digital marketers active in travel, tourism and hospitality today. Regarded as a thought-leader and innovator by his peers, he was recognized as one of the travel industry’s top 100 rising stars by Travel Agent Magazine in 2003, and was listed as one of the 25 Most Extraordinary Sales and Marketing Minds in Hospitality and Travel in 2004 and 2005. Mr. Thraenhart is editor and publisher of the Tourism Internet Marketing Blog.
Based in the UK, Anna Pollock, Associate at Chameleon Strategies, in addition to being CEO of DestiCorp, has over 30 years’ experience working in the tourism sector as a consultant, strategist, futurist, change agent and entrepreneur. Mrs. Pollock has focused on the deployment of responsible/sustainable tourism practices and the impact that climate change and changing attitudes to the environment will have on tourism-related enterprises. In 1999, she was awarded the Visionary Award for her contribution to tourism in Canada.