Rail and River
“The rail and river cruise market is largely made up of baby boomers who are experienced travellers and are now looking for different destinations and more intimate ways of cruising,” says BCAA’s Director of Travel Services, Dale Urquhart. “They’re seeking itineraries with an adventurous edge that takes them to less-travelled regions. The focus is now shifting back to what it was 20 years ago - the destination.”
Still in Development Phase, RiverAndRail.travel is a partnership between PlanetEye and Chameleon Strategies with the goal to become the authority when it comes to the most amazing train and river cruise journeys world-wide. The company realizes that the growing global rail and river cruise market provides an opportunity to serve up content and a point of view of exploring destinations by train or river cruise. The baby boomer market in developing nations all over the world is aging, however remains very active and sees travel as an important component of their retirement, even to exotic destinations, however in a safe and sound environment. RiverAndRail.travel seeks to add value to consumers by serving up relevant content, as well as to the suppliers by increasing awareness of this great way to explore destinations.
Please visit RailAndRiver.travel (development site). If you are a supplier or tour operator in the rail and river cruise space, a destination marketing organization, or any other related company that would like to partner with us, please contact us.