Marketing channels are increasingly moving from top of the line to individualized, hyper focused outlets. Influencers play a growing role in this. They are strong brands that are able to provide authentic content to their followers. Finding the right influencer and engaging them is a challenge for many companies.
Chameleon Strategies has worked with influencers for near to 20 years and our ventures, such as BloggerMatchup, help companies and influencers to find each other.