Social Media & Digital Marketing Strategy
70% of online shoppers read reviews, ratings,
and blogs when making a buying decision
Social Media is creating a new world of story-telling and idea sharing. Everyone now has a voice to share their experiences and reviews, and the audience is massive. This new social media content uses the latest Internet technology to weave an intricate picture of your product offerings and destination. If you are not engaged and aware of the latest trends in Social Media, you are missing opportunities to captivate a new and connected audience.
Chameleon Strategies will guide you through this new mediascape to find new marketing opportunities in this burgeoning arena. We will show you how to maximize your time using blogs, wikis, email, crowdsourcing, VOIP, YouTube, MySpace, Facebook, Flickr, and even Twitter. There are many new and exciting opportunities for DMOs to engage this new source of content and talent, let us show you how to maximize the benefit from your relationships.
We have written a comprehensive Guide into Social Media Marketing and Strategy Execution. You may purchase the guide, or ask us to customize the report for your organization and specific target and goals.
The Report is divided in three sections:
1. Social Media Overview (discusses the importance of social media and how to build a foundation to create a strategy)
2. Social Media Strategy Execution (includes various best practices and case studies to illustrate the various strategy building blocks from company domain, content syndication and aggregation, campaign planning and execution, measurement, blogger relations, and strategy management and maintenance)
3. Market Strategy (reaching consumers in a new or existing market by leveraging digital marketing and social media - our focus at this time is China, but may expand to other locations around the world)
Our Strategy Formulation & Execution Plan is built on the following building blocks that we execute on with our partners:
1. Digital Landscape & Strategy Formulation
2. Brand Insight & Reputation Management
3. Content Creation and Aggregation & Community
4. Message Syndication & Third Party Relationships
5. Campaign Management & Measurement
Chameleon Strategies has partnered up with some of the best organizations and individuals in the digital and social media space, in travel and beyond. These companies cover areas such as creative design, campaign execution, widget creation and syndication, application integration (on sites such as Facebook), content seeding, organic search engine optimization, creative content placement, brand monitoring and reputation management, search engine marketing (paid), mobile content placement, and others. Chameleon Strategies can introduce relevant companies or technologies in order to execute social media marketing initiatives.
Please contact us to find out more information how we can help you.