Destination Mekong is executing programs and initiatives as a pubic-private partnership, aligned to the strategic framework of the GMS Tourism Working Group, coordinated by the Mekong Tourism Coordinating Office (MTCO), in order to fulfill the mandate of the Mekong Tourism Collaboration to promote the Greater Mekong Subregion (GMS) as a sustainable, experiential, and inclusive single tourism destination. Chameleon Strategies is a lead partner of Destination Mekong.

The World Tourism Organization (UNWTO) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.

As the leading international organization in the field of tourism, UNWTO promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.

UNWTO encourages the implementation of the Global Code of Ethics for Tourism, to maximize tourism’s socio-economic contribution while minimizing its possible negative impacts, and is committed to promoting tourism as an instrument in achieving the Sustainable Development Goals (SDGs), geared towards reducing poverty and fostering sustainable development worldwide.

Chameleon Strategies is an UNWTO Affilliate Member since 2008.


Chameleon Strategies has build a strong network of partners in various industries. We believe that with mutually beneficial partnerships, organisations are strengthened. Please contact us for partnership opportunities. We have a number of projects, in the tourism and services industries.