Denmark creating buzz with social media contest
April 1, 2009 by Jens
There is currently a contest that has been launched called 48 hours in Denmark calling out users to displaying their Lifestreaming skills using multiple services including YouTube, Flickr, Twitter (tag #48hoursindk) and blogging. The successful contestant can win a free trip to Denmark, with all expenses paid. Once they narrow the entrants to 10, they will provide online voting to select the winners.
48 Hours in Denmark is an initiative started by Seismonaut, a Danish agency on behalf of Midtjysk Turisme, a regional Danish “Destination Management Organization” or DMO. The goal is to better understand how digital natives use digital media when travelling and what this means for the tourism industry, if it is researching for the trip, as well as connecting with friends and sharing experiences during the travels.
This is another great example of how social media can be used to promote a destination. Contests have been a favourite extension of social media by leveraging the ability to upload pictures and videos. Using social media as a virtual focus group to learn about customer behaviour, especially the use of social media and creating some buzz about the destination is a smart and relatively low-cost approach to be just a bit more innovative than the competition.
How does it work?
1. Before
Before leaving for Denmark the winner will be required to install the Google Toolbar. Whenever researching the trip the agency will use the toolbar to track the web usage, so they can check out any interesting patterns. In addition to the web tracking the winner will be required to take either short video clips, pictures or maybe record audio of this phase.
2. During
The agency wants the winner to blog, twitter, review and take pictures. And they want to know how the traveller feels about all of this… What if Wifi access is missing at an attraction? Need more Google Maps info on a destination? Have a brilliant idea to how an attraction could enhance the experience through digital media?
3. After
After the trip, the agency wants the winner to continue blogging, review the journey, and upload pictures and videos.
Connecting your Brand to Chinese Consumers
March 18, 2009 by Jens
Chameleon Strategies is trying to demystify the Chinese Market and Social Media Marketing with the goal to connecting your brand to Chinese consumers and introducing your company to China by leveraging digital marketing and social media.
Taking a very innovative approach in helping travel and tourism companies all over the world in expanding their products and services to the Chinese market, to our knowledge, Chameleon Strategies is the first and only company that has set up a unique network and strategy in quickly increasing revenues and brand awareness.
Jens Thraenhart, founder and CEO of Chameleon Strategies, has built an innovative social media strategy, geared at entering the Chinese market, leveraging best practices in social media and digital marketing, as well as his own operational experience in digital marketing and social media when working at companies such as Fairmont Hotels & Resorts and the Canadian Tourism Commission.
Chameleon Strategies is also pleased to announce the appointment of Winser Zhao as China Market Director. Winser has intimate relationships with the the major and minor (leveraging the long tail) bloggers, social networks, travel websites, and portals in China. As founder of his own hotel reseravation website and China Travel 2.0, he understands the travel industry in China. Combining his and Jens’ expertise, together with Chameleon Strategies’ own technology capabilities, including Chinese web copy writing and translation, Chinese website development and maintenance, Chinese campaign creation and execution, as well as content syndication to Chinese websites and blogs, just to name a few, Chameleon Strategies is uniquely positioned to help global travel companies to enter the Chinese Market.
Please contact us if you would like to find out how we can help you to take advantage of this new and innovative approach to expand your products and services.