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Adapting to Change We help to create impact through tourism. Get Started

Slide Welcome to Chameleon Strategies We help hospitality and tourism to make an impact Tourism and related industries are essential for the livelihoods and quality of life of many people and communities worldwide. Chameleon Strategies is your partner in positioning your destination and brand and transforming them to be resilient for the future in collaboration with stakeholders. Learn More About Us THE BIG PICTURE Strategies
We support destinations and brands with our expertise to create strategies to reach their goals with well-defined action steps, responsibilities, and indicators.
RESULT ORIENTED Campaigns We are experienced, both on the agency and the client side, in creating targeted campaigns to reach your customers in innovative and engaging ways that benefit all stakeholders. FOCUSING ON YOUR NEEDS Support In us, you will find a partner who helps reach your goals with a deep understanding earned through decades of experience in the tourism and hospitality sector.
OUR SERVICES

Slide Our Team A Partnership for your benefit All our partners are passionate about tourism. Each has a deep understanding of their area of expertise with many years of experience in leading organisations in the industry. We have walked the walk and understand the challenges of destinations and hospitality businesses.

Our partners were leaders in tourism boards and ministries of tourism, including Barbados, Greenland, Mekong Tourism, and worked at various national tourism organisations, including Canada, Nepal, Iceland, the Seychelles, and Singapore.
Dr Jens Thraenhart Founding Partner & CEO
Gerrit Kruger Managing Partner & COO
Dr Alain St. Ange Partner Deepak Raj Joshi Partner

Slide Our Selected Projects

Slide Mekong Minis Slide Vietnam Tourism
Marketing Strategy &
Action Steps 2020-2025
Slide Greater Mekong
Subregion
Tourism Recovery
Communications Plan
Slide Training on
Digital Marketing
For Tourism Businesses
Slide #FEEL MONGOLIA Slide Mekong Moments Slide Experience Mekong
Collection
EXPLORE MORE PROJECTS

Slide Slide Slide Slide Slide Who we worked for Each destination is unique, each project special

Slide Blog Our Latest Blog Articles Harnessing Low Season Travel for Balanced Tourism 02.07.2024 Promoting low season travel and seasonal dispersion in tourism is crucial to creating value for all stakeholders. Read More Revolutionizing Destination Marketing and Management: Integrating Revenue Management for Sustainable and Balanced Tourism Growth 07.02.2024 The article discusses the application of revenue management principles in tourism destinations, focusing on efficient space and attraction management, revenue maximization, and sustainable tourism. It emphasizes the potential economic impact and the need for collaboration among stakeholders for holistic revenue management. Read More The Power of Storytelling to foster Balanced Tourism Growth 19.01.2024 Authentic storytelling has become a powerful tool for sustainable tourism, promoting a balance between growth and conservation while benefiting local communities. By sharing unembellished narratives about a destination’s culture, history, and people, it enriches the tourist experience and fosters a deeper respect for the local culture and environment. Read More Visit our Blogpage BalancedTourism.com

Slide Tourism-campaigns.com CURATING SHOWCASES Salam Pakistan - Tourism Brand Pakistan The BarbieTM Malibu Dreamhouse AirBnB Grand Train Tour of Switzerland: The ride of a lifetime Switzerland Shall we play #KOREA South Korea See more on
Tourism-campaigns.com

Slide Contacts Get in Touch With Us We work closely with you to understand your goals and then develop solutions. Own success at every turn. Uncover and deliver on opportunities that build lasting value. How to find us HEAD OFFICE:
281/19-23 Silom Soi 1
Bangrak, 10500 Bangkok
Thailand

OTHER OFFICES:
Canada, Germany, Hong Kong, Singapore
Contact info@chameleonstrategies.com

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