China’s Outbound Travellers Expected To Rise 6% In 2009
May 7, 2009 by Jens
According to HVS Asia Pacific, China’s outbound travellers are forecast to record 48.6 million in 2009, reflecting a 6% growth from 45.8 million in 2008. The majority of the travellers, approximately 44 million, are expected to visit Asian destinations, with Japan and South Korea being most popular. Taiwan is also expected to witness strong growth in Chinese arrivals due to the recent opening up of travel between both countries. The growth rate for China’s outbound travellers is projected to record 10% in 2010 as driven by the expected recovery in the economy. In 2008, there was an approximate 12% growth in Chinese outbound travelling from 2007 figures as a result of the appreciating Chinese yuan.
A new service by Dragon Trail is assisting travel organizations such as destinations and hotels to leverage this opportunity to market to Chinese consumers by leveraging digital marketing and social media. More information about the program is articulated in the article at 4hoteliers.com