Denmark creating buzz with social media contest
April 1, 2009 by Jens
There is currently a contest that has been launched called 48 hours in Denmark calling out users to displaying their Lifestreaming skills using multiple services including YouTube, Flickr, Twitter (tag #48hoursindk) and blogging. The successful contestant can win a free trip to Denmark, with all expenses paid. Once they narrow the entrants to 10, they will provide online voting to select the winners.
48 Hours in Denmark is an initiative started by Seismonaut, a Danish agency on behalf of Midtjysk Turisme, a regional Danish “Destination Management Organization” or DMO. The goal is to better understand how digital natives use digital media when travelling and what this means for the tourism industry, if it is researching for the trip, as well as connecting with friends and sharing experiences during the travels.
This is another great example of how social media can be used to promote a destination. Contests have been a favourite extension of social media by leveraging the ability to upload pictures and videos. Using social media as a virtual focus group to learn about customer behaviour, especially the use of social media and creating some buzz about the destination is a smart and relatively low-cost approach to be just a bit more innovative than the competition.
How does it work?
1. Before
Before leaving for Denmark the winner will be required to install the Google Toolbar. Whenever researching the trip the agency will use the toolbar to track the web usage, so they can check out any interesting patterns. In addition to the web tracking the winner will be required to take either short video clips, pictures or maybe record audio of this phase.
2. During
The agency wants the winner to blog, twitter, review and take pictures. And they want to know how the traveller feels about all of this… What if Wifi access is missing at an attraction? Need more Google Maps info on a destination? Have a brilliant idea to how an attraction could enhance the experience through digital media?
3. After
After the trip, the agency wants the winner to continue blogging, review the journey, and upload pictures and videos.
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