Connecting your Brand to Chinese Consumers
March 18, 2009 by Jens
Chameleon Strategies is trying to demystify the Chinese Market and Social Media Marketing with the goal to connecting your brand to Chinese consumers and introducing your company to China by leveraging digital marketing and social media.
Taking a very innovative approach in helping travel and tourism companies all over the world in expanding their products and services to the Chinese market, to our knowledge, Chameleon Strategies is the first and only company that has set up a unique network and strategy in quickly increasing revenues and brand awareness.
Jens Thraenhart, founder and CEO of Chameleon Strategies, has built an innovative social media strategy, geared at entering the Chinese market, leveraging best practices in social media and digital marketing, as well as his own operational experience in digital marketing and social media when working at companies such as Fairmont Hotels & Resorts and the Canadian Tourism Commission.
Chameleon Strategies is also pleased to announce the appointment of Winser Zhao as China Market Director. Winser has intimate relationships with the the major and minor (leveraging the long tail) bloggers, social networks, travel websites, and portals in China. As founder of his own hotel reseravation website and China Travel 2.0, he understands the travel industry in China. Combining his and Jens’ expertise, together with Chameleon Strategies’ own technology capabilities, including Chinese web copy writing and translation, Chinese website development and maintenance, Chinese campaign creation and execution, as well as content syndication to Chinese websites and blogs, just to name a few, Chameleon Strategies is uniquely positioned to help global travel companies to enter the Chinese Market.
Please contact us if you would like to find out how we can help you to take advantage of this new and innovative approach to expand your products and services.
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