Founded in 1999, Chameleon Strategies is an innovative Strategy Think Tank incorporated in Bangkok, Hong Kong and Vancouver.

With it’s headquarters in Bangkok, Thailand, Chameleon Strategies leverages leading technology and expertise to assist our clients adapt to a rapidly changing world and achieve high levels of customer engagement and service innovation.

Chameleon Strategies has helped international organisations and corporations to capture and execute on emerging trends, including technology, digital marketing, customer relationship management, blogger and influencer marketing, sharing economy and peer to peer business models, data, as well as adapt to the growing influence of the Asian consumer on an international market place.

Our principals have had senior engagements with National Tourism Organisations and hotel brands in Asia Pacific, North America and Europe, as well as in the founding of travel technology and marketing ventures in China and Southeast Asia. Since 2008, Chameleon Strategies has been a proud UNWTO Affiliate Member.

With a mission to spot trends and innovations via its collaborative content platform ‘’, Chameleon Strategies has actively started, co-founded, and invested in innovative ventures.