Founded in 1999, Chameleon Strategies is an innovative Strategy Think Tank incorporated in Hong Kong, PR China and Vancouver, Canada.  With a base in Bangkok, Thailand via its operating firm CEN International, Chameleon Strategies leverages leading technology and expertise to assist our clients adapt to a rapidly changing world and achieve high levels of customer engagement and service innovation.

Chameleon Strategies has helped international organisations and corporations to capture and execute on emerging trends, including technology, digital marketing, customer relationship management, blogger and influencer marketing, sharing economy and peer to peer business models, data, as well as adapt to the growing influence of the Asian consumer on an international market place. Our principals have had senior engagements with National Tourism Organisations and hotel brands in Asia Pacific, North America and Europe, as well as in the founding of travel technology and marketing ventures in China and Southeast Asia. Since 2008, Chameleon Strategies has been a proud UNWTO Affiliate Member.

With a mission to spot trends and innovations via its collaborative content platform ‘’, Chameleon Strategies has actively started, co-founded, and invested in innovative ventures.

Our ventures and projects include


intelligent destination marketing and storytelling solutions


innovative social commerce and CRM technology solution for small- and medium-sized enterprises


effective visual communications via affordable graphic design and web development services


collaborative marketing platform by aggregating social content from shared travel experiences to inspire travellers to visit the six countries of the Greater Mekong Subregion in Southeast Asia

Mekong Trends

knowledge platform to disseminate insights and key trends to travel and tourism professionals active in the GMS

Blogger Match-up

connecting influential social influencers with travel, tourism, and hospitality organisations

Digital Innovation Asia

digital capacity building hub in Asia Pacific

Dragon Trail

award-winning digital marketing and travel technology agency in China

 China Travel Trends

online magazine and print publication focusing on the China travel market